What Separates the Successful from the Average? Lessons from The Merchant of Stories

Being a scientist has forced me to look at everything through black and white tinted glasses. In my wish list of manuals to survive the experience we call ‘life’ I also once wanted a ‘how to write without failing’ manual. Co-incidentally that is when Dipa Sanatani revealed her second book The Merchant of Stories. It is the kind of book I’ve wanted to read for a long time. 

Journey of an Idea to a Vision | The Merchant of Stories by Dipa Sanatani

The creative entrepreneur walks a different path from the technology entrepreneur. She/he needs to wear two hats. The first is the artist hat to define the creative vision of their product or service. The second is the business hat to understand the dynamics of their chosen marketplace and sell it to as many people as possible.Wearing two fundamentally different hats is not easy. Dipa Sanatani leads us through her journey of this balancing act in The Merchant of Stories. 

The Startup Founder Mindset

Most people will never work or be part of a startup so they simply don’t have the skillset to comprehend – or even imagine – how to make things work. Way too many of the people I meet these days think of a startup as either some glamorous venture that’ll take off overnight or just a hobby to keep you distracted from how unfulfilling things are at your day job. But a startup is a lot more than that.