“I feel no matter how hard the author tries to depersonalise themselves while writing something, yet a part of them seeps into the story. Time and again their authorial voice peeps into the tale. One cannot simply write an engaging book on something they themselves don’t believe in.”
In traditional publishing, an author writes a book and then sells the manuscript to a publishing house that takes care of the editing, marketing and other promotional activities. In self-publishing, the author has to manage the dual tasks of creating the work as well as polishing it and promoting it to an audience. There are pros and cons to each decision.