Being a scientist has forced me to look at everything through black and white tinted glasses. In my wish list of manuals to survive the experience we call ‘life’ I also once wanted a ‘how to write without failing’ manual. Co-incidentally that is when Dipa Sanatani revealed her second book The Merchant of Stories. It is the kind of book I’ve wanted to read for a long time.
The creative entrepreneur walks a different path from the technology entrepreneur. She/he needs to wear two hats. The first is the artist hat to define the creative vision of their product or service. The second is the business hat to understand the dynamics of their chosen marketplace and sell it to as many people as possible.Wearing two fundamentally different hats is not easy. Dipa Sanatani leads us through her journey of this balancing act in The Merchant of Stories.